Flower Joy

Flower Joy

By: Lyndsay Chaney, owner of branch & bloom

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When I launched branch & bloom, a flower subscription delivery service, one year ago, my aim was to spread flower joy to residents and business of Fairfield County. I feel fortunate to be able to work closely with nature’s finest beauties (for the past seven years) and know firsthand the power of flowers. Aside from designing with flowers, there is nothing more rewarding than seeing the smiles on recipients’ faces when we deliver branch & bloom flowers each week. Now we have studies to support what we’ve known all along! Rutgers University conducted a 10-month behavioral study exploring the link between flowers and life satisfaction. Their findings show that flowers are a natural moderator of moods (happiness, calamity, intimacy and well-being); and thus, have strong positive effects on emotional health.

According to the study, “the presence of flowers provides the following benefits:

  • Flowers have immediate impact on happiness. All study participants, in every age group, expressed excitement when receiving flowers. Reactions included surprise, genuine happiness and gratitude.
  • Flowers have a long-term positive effect on moods.  Study participants reported feeling less depressed, anxious, and agitated after receiving flowers. They also demonstrated greater sense of life satisfaction.
  • Flowers create intimate connections. Giving and receiving flowers creates positive contact between family and friends.”

The subjects also received deliveries of flowers and other gifts like fruit and candles. While most deliveries received a positive response, the highest response rate occurred with flowers and the positive feelings lasted two to three days.

Another one of their experiments involved measuring reactions of both men and women receiving a flower in a public elevator. The most common social behavior in an elevator is to get as much distance from the other occupants as possible. However, when the experimenter offered a single flower to each of the occupants, their demeanor changed. They moved closer to the presenter and to one another. The experiment was repeated using promotional pens as stimuli, but the pens did not receive the same response. It may be concluded that there is something about receiving flowers that draws people closer together. (http://www.wkf.com/blog/rutgers-behavioral-study-links-flowers-and-life-satisfaction/)

Furthermore, according to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Our response to color is intensely emotional, and flowers can be a catalyst for feelings that stimulate more than just our senses of sight and smell.”

Traditionally speaking, colors often convey messages and can enhance certain moods. Here are some colors that I tend to use in my bouquets and arrangements and are associated with positive feelings:

  • Orange conveys optimism.
  • Yellow encourages communication and stimulates memory.
  • Green  creates a feeling of tranquility.
  • Blue, like the ocean, is calming.
  • Pink is associated with joy and romance.
  • Purple encourages creativity.

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I am happy and grateful to share the warmth and happiness of flowers with you. Please feel free to visit my website: www.branchbloomct.com to learn how you can spread the flower joy to yourself, your friends and your family.  See exmples of our work on instagram @branchbloomct and follow our tag #bbflowerjoy to get in on the perks of a flower subscription!

Lyndsay Chaney, owner of branch & bloom

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